Got Milk gets real
In a charming new music video from agency GALLEGOS United, starring actor and singer Diego Boneta, examples are given of what a 'real-world' could look like when people are unapologetically themselves.
)
Credits
powered by
- Agency Gallegos United/Huntington Beach
- Production Company Joinery
- Director Rafael Lopez Saubidet
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Gallegos United/Huntington Beach
- Production Company Joinery
- Director Rafael Lopez Saubidet
- Executive Producer Cesar Ahumada
- Creative Director Cristian Costa
- Senior Art Director Ramiro Crosio
- Senior Copywriter Sebastian Blezowski
- Head of Production Daniel Marin / (Head of Production)
- Director of Content Curro Chozas
- Senior Producer Ilene Kramer
- Director Andres Salmoyraghi
- Producer Pablo Pytlowany
- Creative Director Taua Baccarin
- Junior Designer Allie Galasso
Credits
powered by
- Agency Gallegos United/Huntington Beach
- Production Company Joinery
- Director Rafael Lopez Saubidet
- Executive Producer Cesar Ahumada
- Creative Director Cristian Costa
- Senior Art Director Ramiro Crosio
- Senior Copywriter Sebastian Blezowski
- Head of Production Daniel Marin / (Head of Production)
- Director of Content Curro Chozas
- Senior Producer Ilene Kramer
- Director Andres Salmoyraghi
- Producer Pablo Pytlowany
- Creative Director Taua Baccarin
- Junior Designer Allie Galasso
What would the world be like if tech companies admitted that their wares weren't designed to last? If politicians didn't lie? If footballers were rewarded for their diving skills?!
Such are the questions posed in the California Milk Processors Board's latest 'Got Milk' campaign/music video, Get Real, in which a jaunty track rattles through entertaining truisms designed to show what a 'real-world' could look like when people are unapologetically themselves (and as real as 'real' milk).
Directed by Rafael Lopez Saubidet, the cheeky campaign succeeds with its delightful choice of targets and engaging execution.
