Work

Fyrn’s contemplation of craft

In this tranquil short film for the San Francisco design company, the classic principles of woodworking meet modern manufacturing techniques.

by Carol Cooper on 31^st August 2022

FYRN – The New Shape of Craft

Credits

Production Company Greenpoint Pictures
Director Tomboy

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Credits

Production Company Greenpoint Pictures
Director Tomboy
Colorist Kristopher Smale
Editor Ben Schwaeber

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Directed by Tomboy and produced by Greenpoint Pictures, The New Shape of Craft is an elegant – beautifully crafted – meditation on the fine art of making things.

Launching the the brand’s new visual ID, it explores the space and innovative system of furniture manufacturing at Fyrn, and observes the subtle yet profound rhythms of process and production.

By evocatively capturing what is often unseen, the film asks its audience to more intimately reflect on how things are made.

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