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Gorillas UK – Get On With Whatever

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Agency The Or/London
Production Company In-House at Agency
Director Nathalie Gordon

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Credits

powered by

Agency The Or/London
Production Company In-House at Agency
Director Nathalie Gordon
Post Production Framestore/London
Director Dylan Hartigan
Director Tom Snell
Music Sean Hogan
Creative Tom Snell

Creative Dylan Hartigan
Creative Director Nathalie Gordon
Designer Sophie Allen
HP Metz Bryan-Fasano

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How would you rather spend an hour of your day - learning a new hobby, spending time with family and friends... or searching the supermarket aisles?

In our fast-paced world where finding quality time for the things you love becomes ever harder, Get On With Whatever, directed by Nathalie Gordon, Tom Snell & Dylan Hartigan through The Or for grocery delivery service Gorillas, cleverly offers consumers the one commodity that money can’t buy...time.

Gorillas, with agency The Or, savvily suggest that by using their app, consumers could save up to 90 minutes of their time spent shopping per day, making time for self care, caring for others and new hobbies. Conveying this is Get On With Whatever, a fun and relatable spot that makes use of humorous home video montages with playful, snappy transitions.

“We could have easily created a campaign like our competitors and just shout about speed and convenience but there is more depth to us as a brand and what we stand for,” stated Angharad Probert, VP of Brand at Gorillas. “The Or has recognised this brilliantly by helping us create a campaign that will reframe how our customers see us - not just as a brand who does their grocery shopping for them, but more importantly a brand who can give them some much needed time back.”