gopuff’s shape-shifting shipments
The instant commerce brand promotes its speedy service with a surreal spot featuring an enchanting delivery man flinging himself around a reality-compromised urban setting.
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Credits
powered by
- Agency Mother/New York
- Production Company SMUGGLER
- Director Adam Berg
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Credits
powered by
- Agency Mother/New York
- Production Company SMUGGLER
- Director Adam Berg
- Chief Creative Officer Oriel Davis-Lyons
- Creative Director Kushal Birari
- Creative Director Will Paugh
- DP Mauro Chiarello
Credits
powered by
- Agency Mother/New York
- Production Company SMUGGLER
- Director Adam Berg
- Chief Creative Officer Oriel Davis-Lyons
- Creative Director Kushal Birari
- Creative Director Will Paugh
- DP Mauro Chiarello
Aimed at those among us who might experience a sudden need for a self-inflating expanding balloon-ice cream hybrid, or a bunch of bananas served up through a melty window, this gopuff spot delivers a good deal of magical whimsy with its message.
Created by Mother New York and directed by Adam Berg through Smuggler, the ad Bring The Magic features a gravity-defying purveyor of random goods who flings himself about a city delivering items with a touch of hocus-pocus.
The integrated multi-faceted campaign includes a TikTok takeover and an iteration involving the iconic gopuff brown paper bag. There’ll be a series of limited-edition, premium tote bags, starting with custom city-inspired totes in New York City, Philadelphia and Miami.
