goodboybob's bad nightmare lab rats
Director Erich Joiner shoots an entertaining deranged idea from Erich & Kallman in a spot to promote his own coffee roasting brand.
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Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company Tool
- Director Erich Joiner
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Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company Tool
- Director Erich Joiner
- VP/Executive Producer Nancy Hacohen
- Head of Production Amy DeLossa
- DP Eric Schmidt
- Editorial Company Cut+Run/California
- Editor Pete Koob
- Senior Edit Producer Kristen Jenkins
- Finishing House Parliament VFX
- Creative Director Phil Crowe
- Executive Producer/Managing Director Enca Kaul
- Color House Royal Muster
- Colorist Gregory Reese
- Managing Director/Executive Producer Thatcher Peterson
- Senior Enigneer Mark Pitchford
- Audio Studio M Squared Productions
- Sound Producer Sarah Benedict
- Music House APM Music
- Production Designer Justin Trask
- Flame Narbeh Mardirossian
Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company Tool
- Director Erich Joiner
- VP/Executive Producer Nancy Hacohen
- Head of Production Amy DeLossa
- DP Eric Schmidt
- Editorial Company Cut+Run/California
- Editor Pete Koob
- Senior Edit Producer Kristen Jenkins
- Finishing House Parliament VFX
- Creative Director Phil Crowe
- Executive Producer/Managing Director Enca Kaul
- Color House Royal Muster
- Colorist Gregory Reese
- Managing Director/Executive Producer Thatcher Peterson
- Senior Enigneer Mark Pitchford
- Audio Studio M Squared Productions
- Sound Producer Sarah Benedict
- Music House APM Music
- Production Designer Justin Trask
- Flame Narbeh Mardirossian
We all know that coffee isn't conducive to a good night's sleep, but we weren't expecting an ad for the drink to provide such nightmare-fuel.
Utilising the comedic oddness of agency Erich & Kallman, DTC roasting company goodboybob's Lab Rats sees a pair of scientists turn to their horrifying test subjects to confirm the brilliance of the beverage.
Produced through Tool, the spot is directed by commercial director Erich Joiner, himself the founder of the brand; proving that caffeine and creativity are a filmmaker's best friends.
“I was watching the movie Elf,” explains Eric Kallman, Founder and Chief Creative Officer of Erich and Kallman, “ and there’s a funny scene where Buddy enters a random diner to congratulate them for the 'world’s best coffee' sign they have in the window. We started joking about how one would actually go about proving such a thing, and that eventually led to our lab rats script.”
“I’m surprised and thrilled at how fast goodboybob has taken off,” adds Joiner. “To keep the momentum going, its first visual spots had to be original, entertaining and express what I’m being told by our customers – that it’s the best tasting coffee they ever had.
"Erich & Kallman knew precisely how to land the right balance of informative and funny, and I’m pleased to say they knocked it out of the park.”
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