Burger King’s baptism of fire
The fast-food chain petitions to change the name of a remote volcanic island from McDonald’s Island to Whopper Island.
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Credits
powered by
- Agency DM9
- Service Ampfy/Sao Paulo
- Service TracyLocke/Brazil
- Graphic Production Breno Ferreira
- Assembler / Editor BETC Havas/Sao Paulo
- Sound Producer Shuffle Audio/Brazil
- Chief Creative Officer Icaro Doria
- Creative VP Laura Esteves
- Executive Creative Director Nina Lucato
- Head of Art Philippe Demar
- Creative Bruno Anibal
- Creative Caio Stucchi Zucchi
- Creative Caique Llaguno
- Creative Gustavo Souza
Credits
powered by
- Agency DM9
- Service Ampfy/Sao Paulo
- Service TracyLocke/Brazil
- Graphic Production Breno Ferreira
- Assembler / Editor BETC Havas/Sao Paulo
- Sound Producer Shuffle Audio/Brazil
- Chief Creative Officer Icaro Doria
- Creative VP Laura Esteves
- Executive Creative Director Nina Lucato
- Head of Art Philippe Demar
- Creative Bruno Anibal
- Creative Caio Stucchi Zucchi
- Creative Caique Llaguno
- Creative Gustavo Souza
Burger King Brazil’s cheeky argument is that a place with real fire should be named after a joint selling food cooked in a real fire.
So, rather than referencing its unmentionable competitor, this tiny retreat in the Indian Ocean, home to penguins, ice and a whole lotta lava, should be named Whopper Island to celebrate BK's flame-grilled burger.
Created and produced by agency DM9, the campaign features a mockumentary style film that visits the spectacular island located between Madagascar and Antarctica, to woo the island's keepers with a firey Whopper.
The activation invites consumers to participate in the name change request by going to Google Maps, typing in “Ilha Whopper” to locate the island and commenting with the hashtag #IlhaWhopper – an action that may impact geographical nomenclature but will certainly result in a Whopper discount coupon.
