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Burger King – Cows Menu

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When your job is to watch short-form content from around the globe, you get used to expecting the unexpected.

Sure, we might have an inbox full of self-made lockdown shorts and Zoom calls with hilarious "where's my trousers?" shenanigans, but there's normally something peculiar to buck the trend. And, oh boy, is that the case with this one.

Whist we never expected to write, let alone talk about, a Michel Gondry-directed, two-minute long country and western song about the farting habits of cows; a Michel Gondry-directed, two-minute long country and western song about the farting habits of cows is exactly what we have here, as Burger King, alongside the Parizan director and agency We Believers, want us to know how a subtle change in diet has considerably improved the methane output of their bovine meat-makers.

Complete with a yodelling chorus and chock full of Gondry's distinctive visuals and practical effects, Cows Menu is about as good a Michel Gondry-directed, two-minute long country and western song about the farting habits of cows as a Michel Gondry-directed, two-minute long country and western song about the farting habits of cows could be.

So sit back and enjoy this Michel Gondry-directed, two-minute long country and western song about the farting habits of cows, because they don't come around that often (unlike the phrase 'a Michel Gondry-directed, two-minute long country and western song about the farting habits of cows', it appears).

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