Go get it, with ibis Styles

ibis Styles is back with a new campaign film created by Altmann+Partners.

Launched on September 23rd, the campaign aims to strengthen the brand territory initiated in 2022 by adding new dimensions to reinforce the uniqueness, creativity, and competitiveness of the economic and creative brand of the Accor Group.

This campaign is part of the new global platform "Go get it" (Enjoy, we’ve got you covered), which invites customers to fulfill all their travel desires. It complements the previous film, which focused on the different styles of the hotels, by showcasing the full ibis Styles experience: bold designs, attentive yet relaxed staff, comfortable bedding, and a generous breakfast included. These elements position the brand as the most premium in its segment while continuing to build its brand awareness.

This promise is embodied in the campaign’s tagline: "All different, all surprising."

The creative approach, like the 2022 film, invites viewers to discover, with humour and familiarity, the hotel offerings through the amazed eyes of a woman who cannot resist nudging her companion… Not without consequences! Directed by Didier Barcelo (Henry), the film will be broadcast on TV, VOD, and digital platforms.