Gusto Film amplify voices in a new spot for Scope

Gusto Film deliver a bold new campaign for Scope, aligned with the charity's mission of creating equal futures, with disabled people.

Set to the empowering anthem Galvanize by The Chemical Brothers, the film captures a diverse range of disabilities, presenting the real-world challenges disabled individuals face daily in an empowering, authentic way.

Working closely with Scope, Gusto Film’s director Blake Claridge took a hands-on approach in the casting process, ensuring the featured talent's personal experiences shaped the narrative.

Scope – Sprint

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Agency Client Direct
Production Company Gusto Film
Director Blake Claridge

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Credits

powered by

Agency Client Direct
Production Company Gusto Film
Director Blake Claridge
Creative Director Rosie Boon
Senior Producer Dimitri Mastro
Executive Producer Phil Medway
Senior Producer Jasmine Shalkoie Mugeli
DP/Creative Director/Colorist Tom Staniford

Editor Sam Cornell
Sound Design Nick Rice

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Through in-depth conversations with the cast, including notable names such as comedian Fats Timbo and actor Tylan Grant, the team crafted scenes that authentically represented the everyday barriers disabled people confront. Em, one of the cast members who is hard of hearing, inspired the film's opening bus scene, sharing her experience of being questioned about her Freedom Pass.

“This project was all about understanding the real experiences of disabled individuals. Casting became our research tool, helping us find the truth behind each story,.” adds said Blake Claridge, Director at Gusto Film.

With its energising soundtrack and raw, personal storytelling, the film strikes a chord, amplifying Scope’s message of inclusivity and empowering people to confront and overcome everyday obstacles.