Gusto Film amplify voices in a new spot for Scope
Gusto Film deliver a bold new campaign for Scope, aligned with the charity's mission of creating equal futures, with disabled people.
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Gusto Film deliver a bold new campaign for Scope, aligned with the charity's mission of creating equal futures, with disabled people.
Set to the empowering anthem Galvanize by The Chemical Brothers, the film captures a diverse range of disabilities, presenting the real-world challenges disabled individuals face daily in an empowering, authentic way.
Working closely with Scope, Gusto Film’s director Blake Claridge took a hands-on approach in the casting process, ensuring the featured talent's personal experiences shaped the narrative.
Credits
View on- Agency Client Direct
- Production Company Gusto Film
- Director Blake Claridge
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Credits
View on- Agency Client Direct
- Production Company Gusto Film
- Director Blake Claridge
- Creative Director Rosie Boon
- Senior Producer Dimitri Mastro
- Executive Producer Phil Medway
- Senior Producer Jasmine Shalkoie Mugeli
- DP/Creative Director/Colorist Tom Staniford
- Editor Sam Cornell
- Sound Design Nick Rice
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Gusto Film
- Director Blake Claridge
- Creative Director Rosie Boon
- Senior Producer Dimitri Mastro
- Executive Producer Phil Medway
- Senior Producer Jasmine Shalkoie Mugeli
- DP/Creative Director/Colorist Tom Staniford
- Editor Sam Cornell
- Sound Design Nick Rice
Through in-depth conversations with the cast, including notable names such as comedian Fats Timbo and actor Tylan Grant, the team crafted scenes that authentically represented the everyday barriers disabled people confront. Em, one of the cast members who is hard of hearing, inspired the film's opening bus scene, sharing their experience of being questioned about their Freedom Pass.
“This project was all about understanding the real experiences of disabled individuals. Casting became our research tool, helping us find the truth behind each story,.” adds said Blake Claridge, Director at Gusto Film.
With its energising soundtrack and raw, personal storytelling, the film strikes a chord, amplifying Scope’s message of inclusivity and empowering people to confront and overcome everyday obstacles.
