Stroke Association launch moving new campaign

The Stroke Association has partnered with Arthur London to create a poignant, heartfelt film The Visit produced by Mrs Baxter, highlighting the harsh realities faced by survivors and their families in the aftermath of a stroke.

Recent research has proven that the public’s awareness of identifying a stroke is limited to the FAST acronym (face, arms, speech, time) and that it is one of the biggest killers in the UK. Less well known is the understanding of the long road to recovery stroke survivors face.

Arthur London was briefed to build a new cultural narrative around stroke survivorship and create a cause that the public would feel compelled to support.

Directed by Alex Dunning of Outsider and told through three families, the film tells the first chapter of the survivor's stories - the immediate aftermath of diagnosis and discovering the many physical and cognitive impacts of a stroke, often being unable to move, speak, swallow or even see. The film highlights these frightening, disorientating and life-changing moments for the survivors and their loved ones.

Stroke Association – The Visit 1

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Agency Arthur/London
Production Company Outsider
Director Alex Dunning

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Credits

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Agency Arthur/London
Production Company Outsider
Director Alex Dunning
Post Production NOMAD/London
Agency Production Mrs Baxter
Executive Creative Director Andy Kelleher
Producer Tex Travi
Editor/Partner James Norris

Colorist Felipe Szulc
Head of Post Production Nayle Sitki
VFX Supervisor Martin Goodwin
Sound Designer Andy Humphreys
Audio Producer Mana Catford
Producer Sarah Marcon

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The film concludes with a coordinator from the Stroke Association stepping in to support the survivor and their partner, demonstrating the critical need for support over stroke survivors' often lengthy recovery period, support that remains for as long as it takes. The TV and digital campaign will run across channels from 1st October.

“Working on this powerful, emotional film for the Stroke Association, was a profound privilege. This film delves deep into the devastating impact a stroke can have, not just on individuals, but on entire families. It poignantly illustrates that a stroke can strike anyone, regardless of age, altering lives in an instant. Through heartfelt stories and raw emotions, the film aims to raise awareness and foster a deeper understanding of the challenges faced by stroke survivors and their loved ones.” says Andy Kelleher, ECD Arthur London

Director Alex Dunning, Outsider says, “Every day 240 people wake up to the reality of surviving a stroke. That’s why when I took on this project I knew it came with a great responsibility, to tell a story that reflects what people go through every day. When my father suffered a stroke a few years ago, I saw first-hand how deeply it affected our lives and the flood of emotions that came with it. However, I felt it was important to talk to other families and survivors to make sure the film captured as much ‘real’ insight as possible. These conversations were invaluable, providing me with a clear understanding of how to bring out the best performances from our talented cast. I hope this film not only raises awareness for the Stroke Association, but also fosters compassion and understanding around stroke recovery.”