Glassworks puts a KIA through its paces
In new commercial 7 Years In 7 Seconds, a hardy vehicle is subject to everything likely to be thrown at it in its lifetime.
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Credits
powered by
- Agency XXS/Amsterdam
- Production Company Glassworks Amsterdam
- Director Rudiger Kaltenhauser
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Credits
powered by
- Agency XXS/Amsterdam
- Production Company Glassworks Amsterdam
- Director Rudiger Kaltenhauser
- Sound Design Wave Recording Studios/Amsterdam
- Music Adelphoi Music
- Director Darren Macpherson
- Director Kyle Obley
- Chief Operating Officer Anya Kruzmetra
- Executive Producer Chris Kiser
- Senior Producer Ariella Amrami
- DP Paul O'Callaghan
- Lead 3D Artist Darren Macpherson
- Lead 2D Kyle Obley
- Lead 2D Blake Huber
- Colourist Scott Harrison
- Editor Benjamin Putland
- Sound Designer Alex Nicholls-Lee
- Music Producer Jonathan Watts
- Music Arranger Ashley Bates
- Copywriter Anne Van Andel
- Creative Director John De Vries
- Creative Director Siebe Kruize
- Producer Marcel Ossendrijver
Credits
powered by
- Agency XXS/Amsterdam
- Production Company Glassworks Amsterdam
- Director Rudiger Kaltenhauser
- Sound Design Wave Recording Studios/Amsterdam
- Music Adelphoi Music
- Director Darren Macpherson
- Director Kyle Obley
- Chief Operating Officer Anya Kruzmetra
- Executive Producer Chris Kiser
- Senior Producer Ariella Amrami
- DP Paul O'Callaghan
- Lead 3D Artist Darren Macpherson
- Lead 2D Kyle Obley
- Lead 2D Blake Huber
- Colourist Scott Harrison
- Editor Benjamin Putland
- Sound Designer Alex Nicholls-Lee
- Music Producer Jonathan Watts
- Music Arranger Ashley Bates
- Copywriter Anne Van Andel
- Creative Director John De Vries
- Creative Director Siebe Kruize
- Producer Marcel Ossendrijver
Forget Four Seasons In One Day, in the latest spot for car brand KIA, the company's seven year guarantee is put to the test in a lightning-fast series of experiments.
Blasting a hardy vehicle with a multitude of daily factors, 7 Years in 7 Seconds sees Dutch agency XXS and Glassworks’ Creative Studio directors Rüdiger Kaltenhäuser, Kyle Obley and Darren Macpherson pack a wide array of colourful and clever details into a tiny timeframe - so tiny, in fact, that the activity has to be replayed in slow-motion to give the audience a chance to figure out what's happening.
Accompanied by a cheery cover of Buddy Holly's Everyday, the test consists of an explosion of heavy rain, frost, heat, uneven road, mud splattering, an attack of bouncing balls, an erratically-opening-and-closing boot door and a finale of dry leaves blasting from the bonnet. And that's not including the dog-simulator...
Rüdiger Kaltenhäuser, Director / Glassworks Head of 3D, says "All three of us come from a VFX artist background," comments Kaltenhäuser, "and enjoy bringing our extensive post experience onto set.
"From this respect, this was such a great script to bring to life, with so many areas of fun both to shoot and in post. We chose to capture a number of elements practically and had the chance to play with massive snow cannons, spray mud around and throw real bouncy balls at the client's car.”
Chris Kiser, Glassworks Executive Producer, adds "This film was a perfect opportunity for the Glassworks team to apply our varied VFX, concept development, and on-set solutions to create a seamless execution of the agency's original concept.
"We relish the chance to mix computer-generated elements with beautifully captured photography and to give our in-house directing talent the resources needed to create a perfect mix of both worlds. We're excited to share this piece and to apply our learnings from this project to future opportunities."
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