Giving men BetterHelp
A simple question of “What do you want?” sparks an emotional and powerful response in this offbeat ad for the online therapy service.
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Credits
powered by
- Agency In-House
- Production Company Untitled Films/Canada
- Director Rebecca Applebaum
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Credits
powered by
- Agency In-House
- Production Company Untitled Films/Canada
- Director Rebecca Applebaum
- Executive Producer Lexy Kavluk
- Editing Saints Editorial
- Editor Christopher Chang
- Executive Producer Emily McKay
- Color/VFX Alter Ego Post/Canada
- Colorist Patrick Samaniego
- Sound Design Grayson Music
- Sound Design / Audio Director / Senior Audio Engineer Brian Bernard
- Music Supervisor Rich Hamilton
- Producer Sharon Yokoyama
- Copywriter Julia Lederer
- DP Josh MacDonald
Credits
powered by
- Agency In-House
- Production Company Untitled Films/Canada
- Director Rebecca Applebaum
- Executive Producer Lexy Kavluk
- Editing Saints Editorial
- Editor Christopher Chang
- Executive Producer Emily McKay
- Color/VFX Alter Ego Post/Canada
- Colorist Patrick Samaniego
- Sound Design Grayson Music
- Sound Design / Audio Director / Senior Audio Engineer Brian Bernard
- Music Supervisor Rich Hamilton
- Producer Sharon Yokoyama
- Copywriter Julia Lederer
- DP Josh MacDonald
What do you want?” can have many contexts, but for the thoughtful protagonist of this new spot for online therapy service BetterHelp.com, it marks an opportunity for a moment of self-reflection.
Created by Toronto’s Untitled Films with newly-signed director Rebecca Applebaum and writer Julia Lederer, Want, the new client-direct campaign, is intended to raise awareness of BetterHelp, while positioning therapy as an important resource for people experiencing anxiety and uncertainty (albeit with a cheeky, offbeat wink-to-camera).
Anchored by a terrific performance by lead actor Izaak Smith, the spot's specific focus on men’s mental health and considered approach to the material makes for something that's relatable and recallable.
