Geriatric gyrations for NOISY

Taking life head on, this new promo for UK band NOISY features an elderly man springing into action as the world moves away from the restrictions of the coronavirus pandemic.

Directed by Thomas Davis through Common People Films, the promo is a hedonistic celebration of the thing many of us have missed, namely cutting loose and enjoying life.

“I’m always buzzing to be working with NOISY, said Davis, who has worked with the band before. "We’ve developed a really close friendship over the past two years or so. I think Young Dumb is the fifth or sixth music video I’ve made for these guys now. I felt like the video really needed to represent the current climate in the world, but in an outrageous way. Life is too short to give a fuck sometimes, so you’ve just gotta let go. Even if you are getting old."

“We immediately loved this treatment when Tommy wrote it," added Ramy Dance, EP at Common People. "It had a slight nod towards Fatboy Slims Weapons of Choice video which, of course, is a classic. We felt it also echoed what so many are feeling at the moment. As a society we just wanna release, get back to 'normal' and party again (if you’re not too old). Tommy and the crew really captured that youthful energy in this video. It was a long day and Andrew, our lead actor, was an absolute superstar. He was dancing and running about East London for 14 hours straight without a single complaint, HERO!"