Garofalo shares the love

Created by Naive, this sensitive campaign for pasta brand Garofalo is a beautifully-crafted collection of footage that offers a sensitive glimpse into everyday Italian life. 

Directed by Marco Santi through Groenlandia FIlm, the heartwarming spot, titled Garofalove, invites us into an array of seemingly ordinary yet sentimental scenes, from a difficult dinnertime with a toddler to a couple’s first meal as husband and wife. 

With sublime cinematography and art direction, the film subtly places Garofalo’s products at the heart of each scene, whilst maintaining a focus on the importance of intimate moments shared with loved ones.