FutureDeluxe fabricates B&Os luxury sound
In a sumptuous and cinematic promo, the creative studio creates a flowing visual representation of the Danish audio company's latest soundbar.
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Credits
powered by
- Agency Client Direct
- Production Company Future Deluxe
- Director Raj Davsi
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Credits
powered by
- Agency Client Direct
- Production Company Future Deluxe
- Director Raj Davsi
- Sound Zelig Sound
- Creative Director Paul Collins
- Producer Natalie Greenwood
- Composting Miguel Wratten
- Head of Production Caleigh Illerbrun
- Senior Producer Claudia Fanelli
Credits
powered by
- Agency Client Direct
- Production Company Future Deluxe
- Director Raj Davsi
- Sound Zelig Sound
- Creative Director Paul Collins
- Producer Natalie Greenwood
- Composting Miguel Wratten
- Head of Production Caleigh Illerbrun
- Senior Producer Claudia Fanelli
As wonderful as we're sure the audio created by Bang & Olufsen's new Beosound Theatre Soundbar is, it's difficult to portray through some tinny laptop speakers.
Choosing to apply some sumptuous visuals to the reveal, thereby providing an optical alternative to the product demo, FutureDeluxe's lovely new spot for the brand is a triumph in textures.
Animated and rendered in-house by the company, the spot incorporates complex fabric simulations and a remarkable photorealistic eye that intrigues and involves the viewer through a masterful wordless narrative.
