Fuel Tomorrow with Gatorade
Fuel Tomorrow from TBWA\Chiat\Day shines the spotlight on today’s generation of young athletes.
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Created by agency TBWA\Chiat\Day and directed by Wesley Walker, Tool of North America, the spot showcases young athletes represented in a number of sports, basketball, gymnastics, football, soccer, baseball, and ballet.
Together the athletes lend their voices to the narration of the spot, with the powerful message “Tomorrow belongs to us…but only if we get the chance to have it.”
Airing this weekend, during the NBA’s All-Star Weekend’s Rising Stars challenge, Gatorade’s newest ad, Fuel Tomorrow, shines the spotlight on today’s generation of young athletes, including the voiceover of rising young basketball player Isabella Escribano, along with WNBA’s Candace Parker and NBA player Damian Lillard.
Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company Tool
- Director Wesley Walker
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Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company Tool
- Director Wesley Walker
- Executive Creative Director Caleb Jensen
- Group Creative Director Mark Peters
- Director Of Content Guia Iacomin
- Senior Producer Danny Nouri
- Creative Claire Zimmerman
- Senior Executive Producer Laura Macauley
- Editing The Den Editorial
- Editor Tobias Suhm
- VFX Pariah Creative
- Sound Beacon Street Studios
- Mix/Sound Design Rommel Molina
- Colorist Joseph Bicknell
- Color Company 3/New York
- Head of Production Adam Litt
- Producer Elyciphus Siler
- DP Max Goldman
- Creative Adam Koppel
Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company Tool
- Director Wesley Walker
- Executive Creative Director Caleb Jensen
- Group Creative Director Mark Peters
- Director Of Content Guia Iacomin
- Senior Producer Danny Nouri
- Creative Claire Zimmerman
- Senior Executive Producer Laura Macauley
- Editing The Den Editorial
- Editor Tobias Suhm
- VFX Pariah Creative
- Sound Beacon Street Studios
- Mix/Sound Design Rommel Molina
- Colorist Joseph Bicknell
- Color Company 3/New York
- Head of Production Adam Litt
- Producer Elyciphus Siler
- DP Max Goldman
- Creative Adam Koppel
