Fresh Film and Dove reframe the refillable
Fresh Film helped craft Dove’s latest campaign to launch its new design-led refillable antiperspirant range.
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Fresh Film helped craft Dove’s latest campaign to launch its new design-led refillable antiperspirant range.
A design-led, multi-platform campaign spanning film, social, DOOH and stills, it was created with Ogilvy, and directed by Julien Fanton D’Andon, with cinematography by Jean Baptiste Villechaize and produced by Simon Petter. The film positions the refillable deodorant as a considered, design object, balancing premium craft with a modern, minimal aesthetic that feels at home within contemporary beauty culture.
Working closely with UNIT from the outset, Fresh Film helped shape a unified visual language designed to work seamlessly across every format and touchpoint, a reflection of how the company operates, embedded as a creative partner from development through to delivery.
Credits
View on- Agency Ogilvy/London
- Production Company Fresh Film/London
- Director Julien Fanton D’Andon
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Credits
View on- Agency Ogilvy/London
- Production Company Fresh Film/London
- Director Julien Fanton D’Andon
- CEO/Executive Producer Kim Griffin
- Producer/Managing Director Richard Carter-Hounslow
- Producer Simon Petter
- VFX UNIT Studios
- Creative Director Cat Howard
- Creative Nick Shay
- Creative Anja Muller
- Executive Producer Hannah Mably
- Producer Emma Girvan
- DP Jean Baptiste Villechaize
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/London
- Production Company Fresh Film/London
- Director Julien Fanton D’Andon
- CEO/Executive Producer Kim Griffin
- Producer/Managing Director Richard Carter-Hounslow
- Producer Simon Petter
- VFX UNIT Studios
- Creative Director Cat Howard
- Creative Nick Shay
- Creative Anja Muller
- Executive Producer Hannah Mably
- Producer Emma Girvan
- DP Jean Baptiste Villechaize
The final film blends CG and live action, with the original brief evolving from 30 to over 40 shots to support a wider digital and DOOH rollout. It’s a campaign that meets the scale of modern beauty advertising head-on, without compromising on craft or consistency.
Kim Griffin, CEO and EP of Fresh Film, comments: “Beauty and personal care is a space where expectations are high and the number of platforms keeps growing. What we bring is the ability to hold a clear creative vision across all stages and platforms: from early conversations through to what people see on screen, in-feed or out in the world. Working with Ogilvy, Julien and UNIT has been a brilliant collaboration, and the result shows what’s possible when you bring a great aligned team together around a shared ambition.”
