Frustrated techies want a PC of Apple's world
A Disney singalong classic is given new meaning in this cheeky spot from Media Arts Lab and Arts & Sciences.
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Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Arts & Sciences
- Director Matt Aselton
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Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Arts & Sciences
- Director Matt Aselton
Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Arts & Sciences
- Director Matt Aselton
When Ariel belts out "I've got gadgets and gizmos a-plenty, I've got whozits and whatzits galore" in Disney classic The Little Mermaid, she's not referring to the adaptors, chargers and cabled peripherals that blight our tech-filled life... but she might as well have been.
Taking the 'I Want' classic Part Of Your World and, ingeniously, not changing a single lyric, Media Arts Lab and Arts & Sciences' showboating new spot on iPad envy, sees saddened PC users look upon Apple fans with green eyes and strong voices.
With wonderful performances from the pissed-off PCers, comedically captured by director Matt Aselton, this ingeniously conceived spot is both cheeky and charming.
