Ford New Zealand looks to the past to examine the future
Ford New Zealand's new campaign that celebrates the way Ford innovation has become embedded in Kiwi culture over more than 100 years of working together.
- Agency Colenso BBDO/Auckland
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This new campaign incorporates a number of significant New Zealand cultural moments involving Ford, with the message ‘the future belongs to those who build it’.
Created using stock footage, the spot came out of Colenso BBDO. “Our thinking is that if you want to know what the future holds, it pays to start at the beginning, with what Ford has already achieved," said Belinda Dick, the agency's Group Business Director. "True to the Kiwi spirit, our campaign centres on the idea that the future belongs to those who build it.”