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Ford – The Future Belongs To Those That Build It

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This new campaign incorporates a number of significant New Zealand cultural moments involving Ford, with the message ‘the future belongs to those who build it’. 

Created using stock footage, the spot came out of Colenso BBDO. “Our thinking is that if you want to know what the future holds, it pays to start at the beginning, with what Ford has already achieved," said Belinda Dick, the agency's Group Business Director. "True to the Kiwi spirit, our campaign centres on the idea that the future belongs to those who build it.” 

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