Ford and AMV's driving beat
In a mesmerising film, helmed by MJZ's Nicolai Fuglsig, the heartbeat of a vacant city's business is kept pumping through vehicular motion.
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Credits
powered by
- Agency AMV BBDO/London
- Production Company MJZ/London
- Director Nicolai Fuglsig
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Credits
powered by
- Agency AMV BBDO/London
- Production Company MJZ/London
- Director Nicolai Fuglsig
- Post Production nineteentwenty
- Sound 750mph
- Chief Creative Director Alex Grieve
- Executive Creative Director Nadja Lossgott
- Deputy Executive Creative Director Martin Loraine
- Executive Creative Director Nicholas Hulley
- Producer Romila Sanassy
- Producer Tim Wild
- Audio Sam Ashwell
Credits
powered by
- Agency AMV BBDO/London
- Production Company MJZ/London
- Director Nicolai Fuglsig
- Post Production nineteentwenty
- Sound 750mph
- Chief Creative Director Alex Grieve
- Executive Creative Director Nadja Lossgott
- Deputy Executive Creative Director Martin Loraine
- Executive Creative Director Nicholas Hulley
- Producer Romila Sanassy
- Producer Tim Wild
- Audio Sam Ashwell
It's safe to say that without handy deliveries and trade braving the roads during the pandemic and its many lockdowns, many of us would be severely lacking in food/heating/new LEGO sets.
Taking this knowledge and gorgeously rendering it onto, quite literally, the throbbing Heartbeat of a city, AMV BBDO’s new pan-European campaign for FORD uses striking colours and intricate choreography to make arteries and veins out of motorways and lanes.
Specifically showcasing the company's FORDLiive vehicle maintenance service (basically health-tracking for vans and whatnot), the clever concept is brought to life through MJZ director Nicolai Fuglsig's nifty direction - the tight choreography planned by using toy vans to work out how the synchronised movement should work.
Making the most of the quiet lockdown creates - the film being shot in Madrid in December 2020 - the dynamic drone/helicopter cinematography, backed by a pumping bespoke Mint Royale composition, makes for a memorable, eye-catching execution.
