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Ford – Heartbeat

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It's safe to say that without handy deliveries and trade braving the roads during the pandemic and its many lockdowns, many of us would be severely lacking in food/heating/new LEGO sets.

Taking this knowledge and gorgeously rendering it onto, quite literally, the throbbing Heartbeat of a city, AMV BBDO’s new pan-European campaign for FORD uses striking colours and intricate choreography to make arteries and veins out of motorways and lanes.

Specifically showcasing the company's FORDLiive vehicle maintenance service (basically health-tracking for vans and whatnot), the clever concept is brought to life through MJZ director Nicolai Fuglsig's nifty direction - the tight choreography planned by using toy vans to work out how the synchronised movement should work.

Making the most of the quiet lockdown creates - the film being shot in Madrid in December 2020 - the dynamic drone/helicopter cinematography, backed by a pumping bespoke Mint Royale composition, makes for a memorable, eye-catching execution.

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