First Choice's meta mayhem
Leo Burnett Thailand and Wuthisak Anarnkaporn explored the possibilities of the metaverse (or Metaverrrrrr) in this surreal spot.
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Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
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Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Sound Mellow Tunes
- Post Production One Cool Production
- Chief Creative Officer Sompat Trisadikun
- Executive Creative Director Ariyawat Juntaratip
- Creative Director Sarut Yungcharoen
- Creative Director Pathida Akkarajindanon
- Art Director Sompat Trisadikun
- Art Director Ariyawat Juntaratip
- Art Director Sarut Yungcharoen
- Copywriter Kittinat Prasomsap
- Copywriter Pathida Akkarajindanon
- Producer Rungtawan Nanthasaen
- DP Natdanai Naksuwan
- Editor Sippanart Olarnsaritkul
- Art Director Sarita Virunechavee
Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Sound Mellow Tunes
- Post Production One Cool Production
- Chief Creative Officer Sompat Trisadikun
- Executive Creative Director Ariyawat Juntaratip
- Creative Director Sarut Yungcharoen
- Creative Director Pathida Akkarajindanon
- Art Director Sompat Trisadikun
- Art Director Ariyawat Juntaratip
- Art Director Sarut Yungcharoen
- Copywriter Kittinat Prasomsap
- Copywriter Pathida Akkarajindanon
- Producer Rungtawan Nanthasaen
- DP Natdanai Naksuwan
- Editor Sippanart Olarnsaritkul
- Art Director Sarita Virunechavee
The Metaverse' is the buzziest of buzzwords at the moment, with brands and agencies scrabbling around to find their virtual corner, but what would an ad 'shot' in the 'verse look like?
Answering that question in typically surreal style is Leo Burnett Thailand and Factory01 director Wuthisak Anarnkaporn, whose Metaverrrrrrr sees a standard spot get given increasingly idiotic updates by the First Choice marketing team.
Playful and wacky, the ad sees put-upon stars Mario and Pattie deal with the nonsense that surrounds them with humourous grace, and goes to show that the Metaverse might not be the ideal location shoot just yet...
