Final Frontier's dream team idents for DBS
Drafting in five directors from around the globe, the set of idents to promote Asia’s largest bank relish in their MTV humour and immediacy.
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Credits
powered by
- Agency The Secret Little Agency/Singapore
- Production Company Final Frontier
- Director Daniel Semanas
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Credits
powered by
- Agency The Secret Little Agency/Singapore
- Production Company Final Frontier
- Director Daniel Semanas
- Music/Sound Design Fuse Adventures In Audio
- Executive Producer Chris Colman
- Executive Producer Gustavo Karam
- Executive Producer Julieta Zajaczkowski
Credits
powered by
- Agency The Secret Little Agency/Singapore
- Production Company Final Frontier
- Director Daniel Semanas
- Music/Sound Design Fuse Adventures In Audio
- Executive Producer Chris Colman
- Executive Producer Gustavo Karam
- Executive Producer Julieta Zajaczkowski
Long-form advertising is all well and good, but sometimes the best things come in delicious, bite-sized packages.
Such is the case with this lovely set of idents from China-based production company Final Frontier for DBS. Conceived by Singapore’s The Secret Little Agency, the campaign sees five of the company's animators each craft a classic, MTV-style ident.
Peru artist Jaime Alvarez’ created a 3D sci-fi adventure, Transport, while Los Angeles-based Ariel Costa (BlinkMyBrain) brought a variation on his signature 2D cutout style in FinLit. Buenos Aires-based Gabriel Fermanelli’s cartoon heist Shopping, Barcelona crew Niceshit’s Food frenzy and Brazilian Daniel Semanas’ noir piece, Entertainment, are all rendered in 2D cell animation.
DBS – Food
DBS – Shopping
DBS – FinLit
DBS – Transport
Mavis Neo, a partner at The Secret Little Agency, said: "We have fond memories of MTV idents which were the original pre-rolls of that time except that they were always superbly crafted and surprising. We wanted the same for the launch of Cheat Sheet, and specifically catered the idea, execution and even amplification of our idea for a student-only audience.”
“Our roster is a carefully curated and diverse selection of world-class, superstar artists that we love, and are our friends," adds Gustavo Karam, executive producer, Final Frontier. "To bring a raft of them together on one project, in which each had the freedom to showcase their own distinct style and personality, across multiple genres is absolutely awesome, kind of like an animation Harlem Globetrotters.”
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