Fielmann shows life through its lenses

This poetic and cinematic campaign, created by Mother Berlin for Europe’s biggest optician, Fielmann, follows the brand’s shift in focus from its product to the people behind them. 

Directed by Joanna Nordahl and produced by ANORAK, the film, titled Your Glasses, sensitively dives into an array of personal and everyday moments in the lives of glasses wearers.

Paired with a classical interpretation of the song New Error by Moderat and shot entirely on 35mm film, the integrated campaign puts people and their individual passions at its core.