FC Barcelona’s affairs of the heart
This upbeat pulse-raising film celebrates the Spanish football club’s collaboration with Patta and Nike on a new capsule collection.
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Credits
powered by
- Agency Client Direct
- Production Company Iconoclast UK
- Director Paul Geusebroek
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Credits
powered by
- Agency Client Direct
- Production Company Iconoclast UK
- Director Paul Geusebroek
- Co-Production 100%
- Editor Cabin Editing Company/London
- Online & VFX Ambassadors
- Grading Crabsalad
- Sound Design Sauvage Sound
- Executive Producer Francesco Colombo
- Executive Producer Job Sanders
- Producer Surinam + NL Niels Guido Visser
- Producer NL Janneke Mushonga
- Lead Production Designer Miranda Lorenz
- Production Designer Clara Bragdon
- Executive Producer Bernard Amsellem
- Production Manager Arnau Ros
- Producer Carolina Van Vugt
- DP Menno Mans
- Editor Nick Rondeau
- Post Producer Anya Kruzmetra
- Creative Director Justin Blyth
- Creative VFX Supervisor Stijn Waterman
- VFX Artist Jeroen van Berkel
- VFX Artists Jeremy Verf
- Colorist Laurens Orij
- Sound Designer Michael Sauvage
- Sound Designer Quincy Vlijtig
Credits
powered by
- Agency Client Direct
- Production Company Iconoclast UK
- Director Paul Geusebroek
- Co-Production 100%
- Editor Cabin Editing Company/London
- Online & VFX Ambassadors
- Grading Crabsalad
- Sound Design Sauvage Sound
- Executive Producer Francesco Colombo
- Executive Producer Job Sanders
- Producer Surinam + NL Niels Guido Visser
- Producer NL Janneke Mushonga
- Lead Production Designer Miranda Lorenz
- Production Designer Clara Bragdon
- Executive Producer Bernard Amsellem
- Production Manager Arnau Ros
- Producer Carolina Van Vugt
- DP Menno Mans
- Editor Nick Rondeau
- Post Producer Anya Kruzmetra
- Creative Director Justin Blyth
- Creative VFX Supervisor Stijn Waterman
- VFX Artist Jeroen van Berkel
- VFX Artists Jeremy Verf
- Colorist Laurens Orij
- Sound Designer Michael Sauvage
- Sound Designer Quincy Vlijtig
Directed by Paul Geusebroek, through Iconoclast and Halal, this colourful, cardiac-themed spot for Patta x FC Barcelona x Nike features the shared ‘Barçablood' of fans – known as the Blaugrana – being pumped through veins (blau) and arteries (grana).
The creative concept was developed in close collaboration with Vincent van de Waal, CD of Patta, and Lukas Nieuwenhuijsen, Nike Relationships Director, and showcases the complete capsule, including jerseys, jackets, caps etc and a limited-edition Air Max Plus shoe in Barça-inspired red/blue colourways.
Set to the club’s rousing anthem Cant del Barça, the film was shot in Amsterdam, Suriname and Barcelona to reflect Barça’s global following, its Catalan roots and the Amsterdam-based streetwear brand, Patta.
Fun footie fact: Barca fans are also known as ‘Culers’ because the first image that passers-by had as they as they neared the stadium was of their backsides as they sat on the wall watching the games. From that time on supporters came to be known in Catalan as 'Culers', which means those that show their bums.
Cheeky.
