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Facebook – Memphis

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Facebook has just dropped a lovely new campaign, More Together, which follows people from different walks of life who find an unlikely common bond with one another through Facebook Groups.

Created by Wieden+Kennedy Amsterdam for the US market, the integrated campaign debuted with two films, both beautifully crafted with soul. 

Memphis [top] sees people from very different backgrounds bonding over an old, familiar song that reminds them of home, while Game Day traces the emotional connection forged between two rival fans over the two things they love most, baseball and their daughters.

Facebook – Game Day

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