F1 wants you to be (un)comfortable
In a stress-inducing promo for the upcoming season, the emotional states of fans, drivers and pit crew are given kinetic coverage.
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Credits
powered by
- Agency Wieden + Kennedy/London
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- Director Tom Bender
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Credits
powered by
- Agency Wieden + Kennedy/London
- Director Tom Bender
- Editor Joe Guest
- VFX Producer Sean Ewins
- Colorist Lewis Crossfield
- Composer/Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Audio Mixer Jim Stewart / (Audio Mixer)
- Creative Director Darren Simpson
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Producer Tom Dean
- Designer Adam Hunt
- Creative Tom Bender
- Creative Tom Corcoran
- Director Tom Corcoran
- Design Director Aaron Skipper
Credits
powered by
- Agency Wieden + Kennedy/London
- Director Tom Bender
- Editor Joe Guest
- VFX Producer Sean Ewins
- Colorist Lewis Crossfield
- Composer/Sound Designer Joe Wilkinson / (Composer/Sound Designer)
- Audio Mixer Jim Stewart / (Audio Mixer)
- Creative Director Darren Simpson
- Executive Creative Director Iain Tait
- Executive Creative Director Tony Davidson
- Producer Tom Dean
- Designer Adam Hunt
- Creative Tom Bender
- Creative Tom Corcoran
- Director Tom Corcoran
- Design Director Aaron Skipper
We've no doubt that haring around a track at 200mph+ must be an anxiety-swelling pursuit, but what of the poor folk watching and supporting?
Turning the attention from the drivers and vehicles, W+K's 2021 Season Launch Film for F1 instead chooses to throw the focus on the bystanders - fans, pit-crew and mechanics - who have to watch the action take place.
What could have been a straightforward montage is given a vibrant twist through director/creatives Tom Bender and Tom Corcoran's occasional sprinkling of chroma effects and digital break-up, added to through Joe Guest's impressive edit, that genuinely gives the images a real sense of tension and dread.
