Bodyform's quest to #LetYourBodyFlow
Following on from taboo-breaking work #BloodNormal, Viva La Vulva, #wombstories and #painstories, Bodyform doesn't shy away from the messy side of menstruation in an artful and attention-grabbing spot.
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Credits
powered by
- Agency AMV BBDO/London
- Production Company CANADA/UK
- Director Femke Huurdeman
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Credits
powered by
- Agency AMV BBDO/London
- Production Company CANADA/UK
- Director Femke Huurdeman
- Art Director Lauren Peters
- Copywriter Augustine Cerf
- Creative Director Jim Hilson
- Executive Creative Director Nadja Lossgott
- Executive Creative Director Nicholas Hulley
- Producer Darapen Vongsa-nga
- Colorist Ruth Wardell
- Flame Bevis Jones
- Sound 750mph
- Audio Post Production Sam Ashwell
- Music Dolce
- Producer Davey Ahern
- Post Production Okay Studio
- Post Producer Hazel Gibson
- Flame Robin McGloin
- Photographer Vic Lentaigne
- DP Deepa Keshvala
- Editor Nikolaj Belzer
- Chief Creative Officer Alex Grieve
Credits
powered by
- Agency AMV BBDO/London
- Production Company CANADA/UK
- Director Femke Huurdeman
- Art Director Lauren Peters
- Copywriter Augustine Cerf
- Creative Director Jim Hilson
- Executive Creative Director Nadja Lossgott
- Executive Creative Director Nicholas Hulley
- Producer Darapen Vongsa-nga
- Colorist Ruth Wardell
- Flame Bevis Jones
- Sound 750mph
- Audio Post Production Sam Ashwell
- Music Dolce
- Producer Davey Ahern
- Post Production Okay Studio
- Post Producer Hazel Gibson
- Flame Robin McGloin
- Photographer Vic Lentaigne
- DP Deepa Keshvala
- Editor Nikolaj Belzer
- Chief Creative Officer Alex Grieve
In the pursuit of normalising discussions around periods, Bodyform has had a pretty good track record of late.
From #BloodNormal to #wombstories, the brand and agency AMV BBDO have confronted truths (and picked up plenty of awards) through the uncompromising language and visuals of their commercial campaigns.
Intimately shot and with an artful presentation that both alludes to the subject matter and gives it a distinctive style, #LetYourBodyFlow explores the changing nature of periods intimately and authentically.
Shot by CANADA's Femke Huurdeman, the film's eschewing of the 'neat and simple' presentation of menstruation makes for yet another impressive contribution to the brand's ongoing crusade.
