Expand Your Youniverse with Dell XPS

Gen Z is a generation that has seen the forces of globalization, automation and shifting work norms as an opportunity to embrace their side interests as career opportunities, according to a study conducted by professional services network Ernst & Young. A third of “side hustlers” people who run their own businesses on the side of a breadwinning job, globally fall into the Gen Z demographic. Not only that, but Covid-19 also appears to have unleashed a wave of entrepreneurialism. A 2020 survey by Girls With Impact found that 53% of Gen Z men and women expect to be running their own companies, up from 46% in 2019. 

More digital connected than any preceding generation, technology has empowered Gen Z and Millennials to feel technologically savvy, self-sufficient and independent. Dell XPS and Shahidi will work closely to continue engaging young, diverse creatives to deliver on the ethos of tech as the great equalizer. 

“Technology is the preeminent tool for connection, and for emerging generations it’s also the central tool for making your mark on the world. We’re thrilled to have worked with Yara Shahidi for this Dell XPS campaign that captures the vibrance, creativity and power of young creators and technology coming together,” said Wayne Best, Chief Creative Officer, VMLY&R New York.