Excellium & BETC imagine a giant battle inside your car engine
An army of superheroes, representing the engine cleaning brand, vanquishes a marauding mob of dirt monsters.
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- Agency BETC/Paris
- Production Company Control Films
- Director Simon McQuoid
- Post Production Mathematic
- Sound Design Kouz Production
- Art Director Felix Falzon
- Executive Creative Director Remi Babinet
- Creative Director Jerome Galinha
This fantastical new campaign for Total Excellium Fuels depicts a epic clash between the forces of 'clean' and 'dirty' inside a car engine.
In the VFX-heavy spot, created by BETC Paris and directed by Simon McQuiod via Control Films, the brand's fuel is embodied by an army of superheroes with one mission – to vanquish engine dirt, represented by a hideous horde of orcs and trolls. Featuring dramatic music, sweeping aerial shots of the battle and plenty of baddies getting pulverised, it'll delight Game of Thrones and Lord of the Rings fans alike.
The impressive post production was handled by Mathematic.