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ESPN – Ready. Check. Football

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American international sports TV channel ESPN (Entertainment and Sports Programming Network) is getting ready for the first Monday Night Football game of the season with its Ready. Check. Football campaign, created in collaboration with Arts & Letters

Featuring 60, 30, and 15 second spots directed by Paul Hunter through PRETTYBIRD, the creative highlights how readiness plays out in the football world through a fast-paced checklist showcasing fan’s pregame essentials. 

Set all across the country, the spot sees football lovers check items off their list preparation for kickoff, from fantasy team names to freshly-washed Aaron Rodgers New York Jets jerseys. 

Notable features within the ads include Detroit Lions head coach Dan Campbell, ESPN’s Monday Night Football duo Joe Buck and Troy Aikman, the Manningcast duo Peyton and Eli Manning, and New England Patriots head coach Bill Belichick, among other players, fans and mascots. 

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