Ernest Desumbila goes radical for Riders Republic
The Barcelona-based director creates an avalanche of eclectic avatars in the promo for Ubisoft's new sports video game.
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Credits
powered by
- Agency CLM BBDO/Paris
- Production Company Iconoclast France
- Director Ernest Desumbila
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Credits
powered by
- Agency CLM BBDO/Paris
- Production Company Iconoclast France
- Director Ernest Desumbila
- Service Production Company Sauvage TV
- Post Production Sauvage TV
- Animation RocketFrames
- Executive Producer Eva Laffitte
- Executive Producer Jean Duhamel
- Producer Rodolphe Lanaro
- Art Director Antoni Castells
- Creative Director Stephane Santana
- Creative Director Benjamin Dessagne
- HP Isabelle Darroman
- Producer Lor Solano
- DP Daniel Aranyo
- 1st Assistant Director Ferran Rial
- 2D Animator Ricardo Ubach
- 2D Animator Angus Pepper
- 2D Animator Diego Pablo Ferrero
- 2D Animator Marine Pau
- 3D Animator Marti Rosello Camps
- 3D Animator Enric Lopez Amoros
- 3D Animator Arnau Sola
Credits
powered by
- Agency CLM BBDO/Paris
- Production Company Iconoclast France
- Director Ernest Desumbila
- Service Production Company Sauvage TV
- Post Production Sauvage TV
- Animation RocketFrames
- Executive Producer Eva Laffitte
- Executive Producer Jean Duhamel
- Producer Rodolphe Lanaro
- Art Director Antoni Castells
- Creative Director Stephane Santana
- Creative Director Benjamin Dessagne
- HP Isabelle Darroman
- Producer Lor Solano
- DP Daniel Aranyo
- 1st Assistant Director Ferran Rial
- 2D Animator Ricardo Ubach
- 2D Animator Angus Pepper
- 2D Animator Diego Pablo Ferrero
- 2D Animator Marine Pau
- 3D Animator Marti Rosello Camps
- 3D Animator Enric Lopez Amoros
- 3D Animator Arnau Sola
Normally it's not a compliment when you refer to a company as having 'thrown everything at the screen', but in the case of this intensely crafted and hyper-entertaining spot for Ubisoft's Riders Republic, it's entirely apt.
Utilising all of the skillsets present in Barcelona-based production and post-production studio SAUVAGE.TV and production company Iconoclast, Win More Than Gold is a rapid live-action/animation journey through mountains and forests in the company of some daring extreme-sportspeople.
Directed by Ernest Desumbila, the spot is joyous in its exuberance, not giving the audience a moment to take in the ride until they arrive in a heap at the end of the course.
