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RAF – Initialize

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We've all seen enough action movies to know that there are lots of people involved in high-octane military operations, but would you be able to say what each of them does?

In their latest campaign for the Royal Air Force Engine has created Initialize; an experience giving curious potentials the opportunity to pause and dive into the action, seeing which personnel and equipment are involved and learn key facts about them.

Released as an interactive VR film with 360 elements, the ad itself, directed by Ryan Dzierzek, is a fast-paced and gripping look at an RAF humanitarian operation, giving the viewer a first-person POV of the situation even without the technical bells and whistles.

You can check out the full experience here.

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