The Thai Health Promotion Foundation rats out e-cigs
In an engagingly surreal spot from Suthon Petchsuwan, a furry test subject finds his mind slipping.
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Credits
powered by
- Agency BBDO/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
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Credits
powered by
- Agency BBDO/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
- Sound Cinedigital Sound Studio
- Chief Creative Officer Thasorn Boonyanate
- Associate Creative Director Annop Khunwong
- Art Director Nattnaree Kheaw-Im
- Copywriter Panupong Nakju
- Producer Toungrak Jiravatanarungsri
- Executive Producer Pattarajitr Trakarnkate
- Producer Nara Montrekul Na Ayudhya
- Post Producer Kritsana Thaweesang
- Post Producer Sansanee Rungpongwanich
- DP Teerawat Thitikornwanich
- Editor Dechmongkol Prasertsit
- Colorist Pat Aphipongcharoen
- Animator Wanchai Boonsa ard
Credits
powered by
- Agency BBDO/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
- Sound Cinedigital Sound Studio
- Chief Creative Officer Thasorn Boonyanate
- Associate Creative Director Annop Khunwong
- Art Director Nattnaree Kheaw-Im
- Copywriter Panupong Nakju
- Producer Toungrak Jiravatanarungsri
- Executive Producer Pattarajitr Trakarnkate
- Producer Nara Montrekul Na Ayudhya
- Post Producer Kritsana Thaweesang
- Post Producer Sansanee Rungpongwanich
- DP Teerawat Thitikornwanich
- Editor Dechmongkol Prasertsit
- Colorist Pat Aphipongcharoen
- Animator Wanchai Boonsa ard
If there's one thing we can rely on from Suthon Petchsuwan, it's big laughs from bizarre scenarios.
For his latest execution, the Mum Films director has applied his surrealistic tendencies to a mix of animation and live-action, following a lab-rat couple as they cope with the hapless test subject's nicotine addiction.
With their unique way of presenting genuine medical advice with a dollop of humour, the Thai Health Promotion Foundation, along with agency BBDO Bangkok, has created another winner with The Experimental, getting its compelling point across with some deliciously odd moments and a brilliantly funny fuzzball as its protagonist.
