Ella Eyre turns into Insta-art

Coming out of Partizan, Dreams is trippy, bold, cotton-candy nightmare fuel. 

Ella Eyre and her various digital accompaniments slide in and out of the frame, ignoring the bounds gravity and physics. As she sings, flowers bloom on her face, reminiscent of Instagram effects, but elevated to an incredibly beautiful level of detail and whimsy. The digital work is modern and cool, creative, and brash. It’s ostentatious and weird, and it works. It appeals to the newest generation of media consumers, replicating and repeating visuals that are already pervasive on social media. 

Directed by Sophia Ray, the film is playful and fun, a quarantine video that doesn’t feel like it was made in quarantine, a creation that is so self-contained and weird that it really resonates with you. Helped along by Brendon Bennett's 3-D post-production work and grading by Glassworks, Dreams takes pop culture and twists it up, giving us a new kind of neue Gaga-esque pop art.