Easy Mondays adds Brad Grubaugh and Siobhan McCafferty

Bespoke NY-based production company Easy Mondays has secured Brad Grubaugh and Siobhan McCafferty of Good Rebel + Siobhan McCafferty & Associates for representation on the West Coast. 

Carl Forsberg and Justin Lasoff (Apostle) represent Easy Mondays on the East Coast, Sarah Gitersonke (SG&Partners) reps the roster in the Midwest, and Marta Burga handles sales for the Hispanic market. Overseen by Founder/EP Asori Soto, the company’s roster comprises directors and teams Biceps, Rocio Crudo, Luis Gerard, Alina Montero, Kristian Mercado, Peter & Annie, and Beatriz Sanchis.

“I’ve been impressed by what Asori put together from an aesthetic point of view,” Grubaugh said of the talent on tap at Easy Mondays. “At the same time, with an array of BIPOC, Latina, and Latino talent, there’s a deep level of inclusiveness. Taken together it makes for an irresistible roster.” Grubaugh added that he was drawn by Soto’s leadership background in longform and his successful transition into the ad space. “Asori has done a great job crafting the image for the company, down to the name and moniker,” he said. “So, he’s set us up for success.”

“In this business, we have to fight hard for every job,” Soto said, “and in Brad and Siobhan, we immediately saw the spark, energy, and taste level we were looking for. Given my art background, I always view the roster as a curation of talent, and in addition to gaining great representation for Easy Mondays, I think we really complement the assortment of talent this sales team has already gathered.”