Dunkin welcomes back America's coffee lovers

As businesses start reopening across the US, Dunkin’ is launching a new spot to welcome back America’s coffee lovers to their neighborhood Dunkin’.

Created by BBDO New York, the spot highlights the specialness of the daily coffee ritual and the connection among real Dunkin’ team members and fans. The story unfolds with the widely popular song death bed (coffee for your head) by Canadian musician Powfu, featuring Filipino-British singer-songwriter Beabadoobee, that puts special emphasis on the essential role a coffee made just your way plays in people’s lives. It also happens to be one of the songs of the moment across TikTok and other social media channels, providing an added layer of meaning and connection for fans of those platforms. The work serves as a positive nod to guests who are missing their daily routine – Dunkin’ is here, ready to make your coffee and get America running again.

Both the :30 and a :15 cut of the film will air on TV nationally. The campaign will run alongside the new Dunkin’ Refreshers campaign, a new line of iced beverages made with green tea, flavored fruit concentrate and B Vitamins.