Dulux's canine colour cannon
It's 65 years since the Dulux dog first graced UK screens and now its back, is called Dorothy, and has gained an unusual, colourful ability.
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Credits
View on- Agency Ogilvy/London
- Production Company Academy
- Director Si&Ad
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Credits
View on- Agency Ogilvy/London
- Production Company Academy
- Director Si&Ad
- Editing Final Cut/London
- VFX 1920
- Sound Design King Lear Music & Sound
- Music Interlude Sounds
- Creative Director Marianne Shillingford
- Chief Executive Creative Director Jules Chalkley
- Senior Art Director Lizzie Sharma
- Senior Copywriter George Allen
- Producer George Ward
- Head of Production (HP) Sally Miller
- Executive Producer Darapen Vongsa-nga
- Executive Producer Gemma Priggen
- Producer Georgina Smith
- Production Designer Joseph Bennett
- DP Polly Morgan / (DP)
- Editor Amanda James
- Post Producer Nikki Porter
- VFX Supervisor Chrys Aldred
- 3D Supervisor Chris King
- VFX Producer Heather Brown
- Colorist Kai Van Beers
- Sound Engineer Ned Sisson
- Post Producer Matthew Steven
- Composer James William Blades
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/London
- Production Company Academy
- Director Si&Ad
- Editing Final Cut/London
- VFX 1920
- Sound Design King Lear Music & Sound
- Music Interlude Sounds
- Creative Director Marianne Shillingford
- Chief Executive Creative Director Jules Chalkley
- Senior Art Director Lizzie Sharma
- Senior Copywriter George Allen
- Producer George Ward
- Head of Production (HP) Sally Miller
- Executive Producer Darapen Vongsa-nga
- Executive Producer Gemma Priggen
- Producer Georgina Smith
- Production Designer Joseph Bennett
- DP Polly Morgan / (DP)
- Editor Amanda James
- Post Producer Nikki Porter
- VFX Supervisor Chrys Aldred
- 3D Supervisor Chris King
- VFX Producer Heather Brown
- Colorist Kai Van Beers
- Sound Engineer Ned Sisson
- Post Producer Matthew Steven
- Composer James William Blades
Deciding to get a dog is a big decision and usually the start of a beautiful and rewarding friendship, but the beginning can be fraught with issues; unwanted barking, the destruction of various household items, toilet training and, of course, covering the house in magical paint.
But this new campaign from Dulux shows that it's possible to get past anything as the brand's faithful mascot is back in a joyful celebration of the transformative power of colour in modern life. Yes, the iconic mascot – this time named Dorothy – has returned, and this time she's got an incredible magic power.
The new film, created by Ogilvy London and directed by Si&Ad through Academy Films, introduces Dorothy as a cheeky puppy, but one with the magical ability to shake Dulux’s paint colours from her shaggy coat. Yet to master this incredible power, she accidentally sends colours flying across her owner’s new home, and over one unfortunate delivery driver. Over the years, though, Dorothy hones her craft to show the power of colour transformation and uses her magical ability to symbolise life’s modern milestones, a theme amplified by the message ‘life is what you paint it’.
“Everyone loves a brand mascot and the Dulux dog has achieved true cultural icon status," said Jules Chalkley, Chief Executive Creative Director at Ogilvy UK. "Bringing it back to the heart of such a modern and joyful story about transforming the way we celebrate life's big milestones feels so fitting.”
