Carlsberg and BDA help Deaf fans feel included
In a touching campaign created by Fold7, the Danish beer brand teams up with the British Deaf Association to teach Liverpool FC fans how to sign the club’s anthem.
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Credits
View on- Agency Fold7/London
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- Director Charlie Watts
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Credits
View on- Agency Fold7/London
- Director Charlie Watts
- Production Co Copa 90/London
- Post Production Copa 90/London
- Colorist TBC/Baltimore
- Executive Creative Director Dave Billing
- Deputy Executive Creative Director Dillah Zakbah
- Creative Director James Hudson
- Creative Director Rob Griffiths
- Creative Adam Brewer
- Creative Kirsty Smith
- Head of Production (HP) Michelle Hickey
- Producer Izy Brand
- Senior Designer Sam Turner-Cox
- Producer Lauren Gibbs
- Executive Producer Rob Michaels
- DP Tom Welsh
- Editor Fin Melluish
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fold7/London
- Director Charlie Watts
- Production Co Copa 90/London
- Post Production Copa 90/London
- Colorist TBC/Baltimore
- Executive Creative Director Dave Billing
- Deputy Executive Creative Director Dillah Zakbah
- Creative Director James Hudson
- Creative Director Rob Griffiths
- Creative Adam Brewer
- Creative Kirsty Smith
- Head of Production (HP) Michelle Hickey
- Producer Izy Brand
- Senior Designer Sam Turner-Cox
- Producer Lauren Gibbs
- Executive Producer Rob Michaels
- DP Tom Welsh
- Editor Fin Melluish
Singing along to your team’s anthem is a core part of the matchday experience, but up to one in 20 football fans who are Deaf or hard of hearing can feel left on the sidelines.
Acknowledging this and aiming to make the experience more inclusive, Danish brewer Carlsberg partnered with the British Deaf Association and Fold7 to launch Signs of Unity, which involved teaching Liverpool fans at Anfield stadium how to perform You’ll Never Walk Alone in British Sign Language (BSL).
At the heart of the initiative is a moving film directed by Charlie Watts, which captures the activation in action, bringing to life the emotional impact for Deaf and hard-of-hearing fans as they watch fellow supporters signing the anthem in unison.
