Dri-Pak makes small work of festive mess
In an adorably-retro selection of spots, the household cleaning brand demonstrates the power of its products on a minuscule seasonal scale.
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The pre-party deep clean and post-roast washing up might not be the most enjoyable parts of Christmas, but this wonderfully fun selection of spots from Dri-Pak might just boost your morale enough to brave it!
Helmed by creative & production agency Be The Fox, this merrily miniature series of spots is the traditional cleaning product manufacturer’s first ever Christmas advertising campaign.
Drawing on the brand’s 1960s heritage, director James Eldge Eldridge deploys a giant green rubber glove sporting a jaunty Santa hat to show how its range of soda crystals and bicarb products can help clear up some micro (and macro) Christmas carnage.