Doritos drop the branding in their new Anti-Ad
In a bold, fast-paced spot for the chips, Goodby Silverstein and Partners ditch mentioning the product's name to focus on the experience of snacking.
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Credits
powered by
- Agency Goodby Silverstein and Partners
- Production Company RadicalMedia/USA
- Director Dave Meyers
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Credits
powered by
- Agency Goodby Silverstein and Partners
- Production Company RadicalMedia/USA
- Director Dave Meyers
- Executive Producer Christina Wells
- Executive Producer Nick Sage
- Creative Director Laura Petruccelli
- Creative Director Rohan Cooke
- Art Director Matt McNulty
- Senior Copywriter Arthur Warren
- Senior Director of Film & Television Tod Puckett
- DP Scott Cunningham
- Executive Producer/President Frank Scherma
- Executive Producer Jim Bouvet
- Editor Shane Reid
- Producer Michael Miller / (Producer)
- VFX The Mill/Los Angeles
- Creative Director John Leonti
- Executive Producer Anastasia von Rahl
- Colorist Tom Poole
- Producer Steve Fredriksz
- Assistant Editor Ersin Dogruer
Credits
powered by
- Agency Goodby Silverstein and Partners
- Production Company RadicalMedia/USA
- Director Dave Meyers
- Executive Producer Christina Wells
- Executive Producer Nick Sage
- Creative Director Laura Petruccelli
- Creative Director Rohan Cooke
- Art Director Matt McNulty
- Senior Copywriter Arthur Warren
- Senior Director of Film & Television Tod Puckett
- DP Scott Cunningham
- Executive Producer/President Frank Scherma
- Executive Producer Jim Bouvet
- Editor Shane Reid
- Producer Michael Miller / (Producer)
- VFX The Mill/Los Angeles
- Creative Director John Leonti
- Executive Producer Anastasia von Rahl
- Colorist Tom Poole
- Producer Steve Fredriksz
- Assistant Editor Ersin Dogruer
Not mentioning the name of the brand you're actively promoting is a pretty bold move for any advertiser, but when the product in question is iconic as Doritos, it's a strategy that might just pay off.
From the outset, this fast-moving Anti-Ad from Goodby Silverstein and Partners states it's intention - it's for a chip so iconic they don't need to name it. We then see a host of attributes associated with the snack: its distinctive shape; packaging colour-scheme; that tasty, tasty dust; all without a trademark mentioned.
Wittily put together by RadicalMedia's Dave Meyers, with inventive transitions and camera movements meaning the film never sits still, this smart and audacious campaign is perfectly pitched.
