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Doritos – Anti-Ad

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Not mentioning the name of the brand you're actively promoting is a pretty bold move for any advertiser, but when the product in question is iconic as Doritos, it's a strategy that might just pay off.

From the outset, this fast-moving Anti-Ad from Goodby Silverstein and Partners states it's intention - it's for a chip so iconic they don't need to name it. We then see a host of attributes associated with the snack: its distinctive shape; packaging colour-scheme; that tasty, tasty dust; all without a trademark mentioned.

Wittily put together by RadicalMedia's Dave Meyers, with inventive transitions and camera movements meaning the film never sits still, this smart and audacious campaign is perfectly pitched.

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