Don’t fear the finger (puppets)
The Argentine League for the Fight Against Cancer (LALCEC) has launched a new campaign showcasing singing, dancing finger puppets to raise awareness of the importance of urological check-ups.
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Credits
powered by
- Agency Grey/Argentina
- Production Company Landia/Argentina
- Director 1985
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Credits
powered by
- Agency Grey/Argentina
- Production Company Landia/Argentina
- Director 1985
- Chief Creative Officer Diego Medvedocky
- Chief Creative Officer Hernan Kritzer
- Chief Creative Officer Alejandro Devoto
- Executive Creative Director Gonzalo Fernandez
- Executive Creative Director Juan Ure
- Head of Art Diego Urbano
- Creative Director Emilio Yacon
- Creative Director Gustavo Gitmanabitch
- HP Pablo Molina
- Producer Maximiliano Ibarra
- Director Fran Colombatti
- Executive Producer Adrian D'Amario
- Executive Producer Diego Dutil
- Producer Melina Nicocia
- Sound Design Porta Estudio
- Music Company Papa Music
- Post Company Les Amateurs VFX
- Colorist Ale Lascano
- DP Manuel Bullrich
- Art Director Roco Corbould
Credits
powered by
- Agency Grey/Argentina
- Production Company Landia/Argentina
- Director 1985
- Chief Creative Officer Diego Medvedocky
- Chief Creative Officer Hernan Kritzer
- Chief Creative Officer Alejandro Devoto
- Executive Creative Director Gonzalo Fernandez
- Executive Creative Director Juan Ure
- Head of Art Diego Urbano
- Creative Director Emilio Yacon
- Creative Director Gustavo Gitmanabitch
- HP Pablo Molina
- Producer Maximiliano Ibarra
- Director Fran Colombatti
- Executive Producer Adrian D'Amario
- Executive Producer Diego Dutil
- Producer Melina Nicocia
- Sound Design Porta Estudio
- Music Company Papa Music
- Post Company Les Amateurs VFX
- Colorist Ale Lascano
- DP Manuel Bullrich
- Art Director Roco Corbould
The new spot for the Argentine League for the Fight Against Cancer, created by Grey Argentina, features a cast of all-singing, all-dancing finger puppets to promote more frequent urological check-ups that will catch prostate cancer earlier.
Whilst most health promotion campaigns are designed to elicit fear and educate on the consequences and risks of avoiding annual check-ups, Don’t Fear the Finger, directed by Fran Colombatti, through Landia, instead addresses the issue from a different angle.
The joyful animation uses a funnier approach that can make a very daunting procedure feel a lot less frightening.
Using finger puppets as the messengers in the campaign, it puts a comedic spin on something scary and intimidating by using characters that just live the whole time with a finger back there.
