Do hotrods dream of oceans deep?
Sid Lee's charming campaign for Ubisoft's The Crew Motorfest game sees cars fantasise about idyllic holidays.
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Credits
powered by
- Agency Sid Lee/Paris
- Production Company Big Productions
- Director Jean-Baptiste Saurel
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Credits
powered by
- Agency Sid Lee/Paris
- Production Company Big Productions
- Director Jean-Baptiste Saurel
- Editor Firm Studio
- Sound Post Production benzene
- President Johan Delpuech
- Executive Creative Director Stephane Soussan
- Editor/Motion Designer Yoann Plard
- Art Director Eric Boussenec
- Producer Kasia Staniaszek Choppin
- Production Director Nicolas Avram
- Head of Production Laetitia Neves
- DP Agustin Claramunt
- Post Production DIrector Natacha Dolard
- Chief Editor Eric Jacquemin
- Calibrator Arthur Paux
- Flame Olivier Zibret
- Head of 3D Benoit Revilliod
- Post Producer Johan Luce-Antoinette
- Sound Designer Loic Canevet
- Sound Producer Heather MacFarlane
Credits
powered by
- Agency Sid Lee/Paris
- Production Company Big Productions
- Director Jean-Baptiste Saurel
- Editor Firm Studio
- Sound Post Production benzene
- President Johan Delpuech
- Executive Creative Director Stephane Soussan
- Editor/Motion Designer Yoann Plard
- Art Director Eric Boussenec
- Producer Kasia Staniaszek Choppin
- Production Director Nicolas Avram
- Head of Production Laetitia Neves
- DP Agustin Claramunt
- Post Production DIrector Natacha Dolard
- Chief Editor Eric Jacquemin
- Calibrator Arthur Paux
- Flame Olivier Zibret
- Head of 3D Benoit Revilliod
- Post Producer Johan Luce-Antoinette
- Sound Designer Loic Canevet
- Sound Producer Heather MacFarlane
Would you take a Tesla for a trek? A Skoda for a scuba? A Bimmer for a beach break?
Well, according to Sid Lee's sweet new campaign for Ubisoft's The Crew Motorfest, a getaway is all our four-wheeled friends have been dreaming of.
Set to The Sweet Escape by Gwen Stefani featuring Akon, Life is Better at Motorfest sees a Lamborghini Huracàn Tecnica, a Porsche Taycan Turbo S and the latest Nissan Z fantasise about getting away from it all with waterfall car washes and beach-based waxing.
Shot with a dreamy hue by BIG Productions's Jean-Baptiste Saurel, this fun ad will make you consider if you need to book a spare plane ticket (or cargo storage) on your next vacay.
