Bloomberg shows life through context lenses
In some nifty, free-flowing spots from Wieden+Kennedy New York, the circumstances around business-led stories are explored.
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Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Reset
- Director Axel Byrfors
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Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Reset
- Director Axel Byrfors
- Editing Final Cut/New York
- Editor JD Smyth
- Managing Director Justin Brukman
- Executive Producer Sarah Roebuck
- Head of Production Penny Ensley
- Senior Producer Wade Weliever
- VFX Significant Others
- VFX Supervisor Phil Apostol
- Executive VFX Producer Alyssa St Vincent
- Executive Creative Director Dirk Greene
- Producer Kyla Amols
- Head of Design Phil Brooks
- Audio Post Heard City
- Managing Partner Gloria Pitagorsky
- Audio Mixer Seth Phillips
- Head of Production Jackie James
- Senior Producer B Munoz
- Producer Nick Duvarney
- Music/Sound Design IXYXI
- Executive Producer Michelle Carman
- Editing/Post Production Joint Editorial (In-House at Wieden + Kennedy)
- Chief Creative Officer Scott Dungate
- Group Creative Director Sean McLaughlin
- Executive Producer Megan Moore
- DP Jake Scott / (DP)
- Copywriter Holden Rasche
- Art Director Peter Jostrand
- HP Nick Setounski
- Design Lead James Hughes
- Designer Mary Lamphier
- Colorist Marina Starke
- Executive Producer Liz Regan
Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Reset
- Director Axel Byrfors
- Editing Final Cut/New York
- Editor JD Smyth
- Managing Director Justin Brukman
- Executive Producer Sarah Roebuck
- Head of Production Penny Ensley
- Senior Producer Wade Weliever
- VFX Significant Others
- VFX Supervisor Phil Apostol
- Executive VFX Producer Alyssa St Vincent
- Executive Creative Director Dirk Greene
- Producer Kyla Amols
- Head of Design Phil Brooks
- Audio Post Heard City
- Managing Partner Gloria Pitagorsky
- Audio Mixer Seth Phillips
- Head of Production Jackie James
- Senior Producer B Munoz
- Producer Nick Duvarney
- Music/Sound Design IXYXI
- Executive Producer Michelle Carman
- Editing/Post Production Joint Editorial (In-House at Wieden + Kennedy)
- Chief Creative Officer Scott Dungate
- Group Creative Director Sean McLaughlin
- Executive Producer Megan Moore
- DP Jake Scott / (DP)
- Copywriter Holden Rasche
- Art Director Peter Jostrand
- HP Nick Setounski
- Design Lead James Hughes
- Designer Mary Lamphier
- Colorist Marina Starke
- Executive Producer Liz Regan
Did you know that we were running out of sand?! The dune-based bombshell may be the headline reverberating around the shots office on receipt of this campaign, but that doesn't draw attention to the lovely craft on display.
Covering three topics - Sand, Office, and AI - Wieden+Kennedy New York's new campaign for Bloomberg addresses core topics and showcases a new lens on reporting, following the transformative power of context to discover the business story in everything.
Giving each story its narrative drive is Reset director Axel Byrfors' omniscient camera; giving the impression of a one-shot glide through the path of journalistic discovery.
Bloomberg Media – Context Changes Everything - Office
Bloomberg Media – Context Changes Everything - AI
