Discover best-in-class uniforms at M&S

M&S is launching its back-to-school film, School Happens, to evoke memories of the first day of term in a lighthearted and entertaining way.

Showcasing M&S school uniforms that are ready for full days of experiments, running, jumping, painting, and turning your jumpers into a skipping rope.

Anna Braithwaite, Marketing Director of M&S Clothing and Home commented: “As the UK market leaders during Back-to-School, it's essential we maintain the magic of M&S. This season, our TV ad brings together our trusted value and hand-me-down quality - which is at the heart of what we offer - to ensure families are covered, whatever their kids get up to, both on and off the playground, as school happens!”

M&S Clothing & Home – School Happens

Credits

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Agency Mother/London
Production Company In-House at Agency
Director Hot Icarus

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Credits

powered by

Agency Mother/London
Production Company In-House at Agency
Director Hot Icarus
Editor Mother/London
Post Production / Sound Rascal Post Production
Post Production Black Kite Studios
Music Supervision Foster & Foster Music
DP Hunter Daly

Credits powered by

The campaign was crafted by agency Mother and was directed by Hot Icarus.

M&S is the market leader for school uniforms. Its full range is designed to pass the ‘hand-me-down’ quality test, with durability features including crease-resistant fabrics, StayNew technology that reduces bobbling and colour, and scuff-resistant shoes. Maintaining great value, 2024 is the fourth year that prices have been held on M&S school uniforms.

School Happens will air on broadcast and VOD in August in the run-up to the new school year in all home nations. The integrated back-to-school campaign also includes radio, digital, paid and organic social media, PR, CRM, online and in-store activity.