Directors Think Tank embraces insanity
Using rotoscoped footage and psychedelic imagery, Flock Creative Network created an unusual promo for the 34th year of Citra Pariwara festival.
Credits
powered by- Agency Flock/Jakarta
- Production Company Directors Think Tank
- Director Cardin Phua
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Credits
powered by- Agency Flock/Jakarta
- Production Company Directors Think Tank
- Director Cardin Phua
- Executive Producer Intan Sham
- Executive Producer Rajay Singh
- Post Executive Producer Sivagamy
- Creative Director Melvin Christian
- Copywriter Bivisyani Questribilia
- Art Director Guntur Kiswanto
- Animation Director Yuer Leong
- Composer Gala Yudhatama
Credits
powered by- Agency Flock/Jakarta
- Production Company Directors Think Tank
- Director Cardin Phua
- Executive Producer Intan Sham
- Executive Producer Rajay Singh
- Post Executive Producer Sivagamy
- Creative Director Melvin Christian
- Copywriter Bivisyani Questribilia
- Art Director Guntur Kiswanto
- Animation Director Yuer Leong
- Composer Gala Yudhatama
Taking the theme of lockdown living and lacing it with LCD, Flock Creative Network and Directors Think Tank Indonesia have come up with something very special to mark the 34th year of the Citra Pariwara festival.
Using rotoscoped animation over live-action footage, Embrace (in)sanity follows five extraordinary characters as they pursue their passions (surrounded by all manner of oddities).
”Embrace (in)sanity is about accepting our inner demons during the days of lockdowns," comments live-action director Cardin Phua. "Stuck with yourself at home for too long, with the days feeling like one long Sunday; it might have made us all insane. However, instead of feeling discouraged by the quiet violence in our heads, we should embrace it.
"The film was shot at a dear friend’s studio with the animation done beautifully on top of the live footage, leaving a hint of the original footage in the scene for a mixed-media collage look. It was such a pleasure to work on this.”
“The film involved us painstakingly drawing, and colouring keyframes over the live footage that Cardin had filmed," adds Yuer Leong, Animation Director at TANK3. "Over the film, we added layers of illustrated objects, and movements to give it life and dimensions. We also created five characters with various personalities to give each scene a direct story. In a span of three weeks, we created something very interesting.
We were very happy with the finished product, and, of course, the music for the film is bloody amazing. We are very grateful to have had the time to create something great. I'd also like to give credit to the team, Yunwen and Darrell Boo, for their dedication and hard work on this film.”