Director Matt Baron joins Partizan for global representation
As a hands-on director, Matt is recognized for his ability to create deeply immersive worlds with a meticulous eye.
As a hands-on director, Matt is recognized for his ability to create deeply immersive worlds with a meticulous eye; the perfect stage for telling the highly emotional visually driven stories for which he’s best known.
Born and raised in Manhattan, Matt had a unique childhood, from the cultural melting pot of downtown New York to living as a French-speaking local during summers with his European family in Corsica. The innate duality of Matt’s early years helped to forge the versatile, yet humble filmmaker he has become.
Matt’s passion for photography, music and people informed his directing career from the beginning. Learning the industry from the ground floor, Matt interned for legendary photographers, carving his own path by recognizing the need for behind-the-scenes films from their shoots, which Matt would shoot, edit, color and set to music.
Directing was the natural intersection of Matt’s multifaceted skillset and inherent taste level. His ability to adapt within a creative atmosphere means he is equally comfortable helming high-octane spots for adidas, avant-garde fashion films for Vogue, or socially conscious content like his #metoo-inspired film for Nest. Matt’s effortlessly well-rounded approach to direction is highly evident in ads like Drive featuring Gigi Hadid for Tommy Hilfiger, where he displays fresh ways to deliver high-gloss, aspirational scenarios in a relatable format.
Working with a well-established team, Matt has created some of the most poignant branded films in the game, with a client list that includes Beats by Dre, Gatorade, Moncler, H&M, and Kendrick Lamar. Along the way he has won a Grand Clio, a Silver Clio, two Bronze Cannes Lions, and an MTV VMA nomination.
As showcased in his most recent spot for RIMOWA luggage featuring Yuja Wang, Matt works closely with his talent to bring out spot-on performances, and fosters emotion in a manner that resonates effortlessly with a global audience. This ability to communicate across markets was a drawing factor for Matt’s signing to Partizan, which boasts studios in London and Paris (both offices cover the rest of Europe), New York, Los Angeles, and representation in the Middle East, China, and South America.
“I’m not someone who wants to hit just one territory,” explains Matt. “I like that Partizan is a company with a unified vision of what an artist can achieve on a global level. Being repped by one team worldwide gives directors like me room to reach our goals on a much broader scale.”
Of the fresh signing, Partizan founder Georges Bermann says: “Matt is the type of director we love to nurture at Partizan. He’s young, talented and ambitious, with a strong and unique creative point of view. He knows how to develop and portray character, even in short formats, and that’s a very important skill set. Above all, he’s passionate, and is excited to direct music videos, as well as commercials and other content, branded or not.”
Always keeping a full slate of projects, Matt is looking to continue making a mark in the commercial world, as well as ramping up work across music videos, narrative work, PSAs, and fashion-related content.