Director Yoni Lappin joins CZAR
His talent for capturing nuanced and truthful moments in his videos has naturally led him into the world of music and fashion.
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Joining CZAR is London-based Yoni Lappin, a director and photographer. He was born in Israel, before moving to New York as a small child and ultimately London.
His intimate character studies of youth culture have become his signature. Yoni has collaborated with cutting-edge performers including A$AP Rocky, Mura Masa and NAO.
His talent for capturing nuanced and truthful moments in his videos has naturally led him into the world of music and fashion.
What If I Go? – nominated for a UK Music Video Award 2016 – was the first in a highly praised video trilogy he directed for Mura Masa. Yoni’s photographic sensibilities are heavily at play.
Filmed in a square 1:1 aspect ratio, with GIFs edited in, What If I Go? brings the conventions of Instagram to a music video.
His following video for Mura Masa and A$AP Rocky’s Love$ick has reached over 65 million views since its release. 1 Night, his video for Mura Masa and Charli XCX, was featured in Billboard and Rolling Stone.
Yoni has also recently directed work and photographed for Adidas, Vogue, Nowness, Converse & JW Anderson amongst other brands and publications. He continues to focus on doing what he does best: interesting and challenging storytelling in music videos and commercials, and never playing it safe.
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