Director Camille Boumans joins Partizan

An avid Ajax fan and long-term season ticket holder, Boumans’ unparalleled passion for sports shines through in her work. Notably, she has showcased her ability to capture star talent through impactful collaborations with legendary sprinter Usain Bolt and the iconic late Virgil Abloh. Reflecting on her favourite projects, Boumans highlights her first directing job for Adidas, the immersive '75 Years of Puma' campaign, and her post-production work on the Virgil Abloh x Mercedes Benz documentary. Such projects demonstrate Boumans creative prowess and her commitment to creating original and impactful content. Boumans talent hasn't gone unnoticed, receiving praise and recognition in the awards circuit.

Expressing her anticipation about joining Partizan, Boumans states, "I found both huge trust and excitement in my interactions with Partizan, both in my work and in my personal development. These elements are crucial to me, as my aspirations extend beyond creation; I am equally eager to engage in continuous growth. Building upon this foundation of trust and excitement with Partizan really fuels my creative ambitions."

Levi Rijper, Executive Producer at Partizan, added, “Camille stands out from the crowd. I’ve been keeping an eye on her journey and working closely with this incredibly multidisciplinary talent since she was just nineteen. Her personality, interest (sports!!) and taste perfectly match the vibe of Partizan, making her an integral part of our exciting plans for 2024.”