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Moxie Pictures announce the signing of the renowned and critically-lauded Argentinian director and writer Martin Romanella for exclusive commercial representation in the UK.

A widely celebrated and sought-after commercial director and a boldly eclectic storyteller, Romanella has carved out an enviable reputation for his effortlessly versatile body of work that seamlessly combines sumptuous cinematography, rousing cinematic scale and both emotionally resonant and comedic performances across a dazzling array of genres.

Romanella has helmed global campaigns for the likes of Coca Cola, McDonald’s and Budweiser among others and his iconic work has been honoured by some of the most prestigious global award ceremonies  including the Cannes Lions, the D&AD Awards, Ciclope and the Clio Awards.

Outside the world of advertising, Romanella is an accomplished and prolific screenwriter for Film and TV. He has also published two novels, El Asombrado and El Arcángel De Rivera. His first volume of collected short-stories ¡Oiga Bien! was published in 2017 by Penguin Random House, and was a Finalist in the Bestseller category at the 2018 Caligrama Awards.

Dawn Laren, MD of Moxie Pictures says: “I was blown away by the sheer diversity and calibre of Martin’s body of work. Brilliant at everything he turns his hand to and impossible to pigeon-hole. We are thrilled that he is joining us.”

Martin Romanella adds: “I have always been excited by production companies that expand into different narrative formats and are successful in all of them. That knowledge of telling a story in seconds or hours, and doing it well. Just as I am thrilled when the human quality of the people who create an enterprise expands. When I tell creative friends that I am now part of the Moxie family, they give that smile that translates to: you are in the best hands and with great people”

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