Diet Coke gets its skates on

As the world gets back to some sense of post-Covid normality those things that we never really missed, like the daily commute, hove back into view.

But this new spot from Anomaly London takes one woman's rush hour grind of public transport and pedestrian-filled streets and turns it into a joyful glide through an empty city.

Called Love What You Love and directed by Calmatic through PRETTYBIRD London, our lead character pulls on a pair of roller skates, takes a sip of Diet Coke, and is then transported from a bustling street into a fantasy world. As the cover of Björk's It’s Oh So Quiet swells in the background, the streets empty of the hustle and bustle and her passion for roller skating takes her to new heights. 

To mark the launch of the campaign Diet Coke is also partnering with London Fashion Week to give people the chance to 'reclaim their break' and Diet Coke drinkers can be in with the chance to win thousands of prizes curated by the fashion platform.

“We are delighted to partner once again with the brand to support the new Love What You Love campaign," said Caroline Rush CBE, Chief Executive of the British Fashion Council. "Diet Coke has been not only been a staple at London Fashion Week over the decades but a brand synonymous with fashion, design, and style. Whilst the fashion industry is reigniting the love of its own creative spirit, this unique partnership is the perfect fit for fans of Diet Coke and fashion."